In-store
In-Store
Shop every department and unlock exclusive member pricing with just your phone number at checkout.
Membership Has Its Perks.
Birthday cannoli
Birthday Cannoli? On Us.
Every birthday deserves something sweet. Celebrate with a complimentary Uncle Giuseppe's cannoli—our gift to you.
Member pricing
Members Pay Less.
Unlock exclusive member pricing across fresh meat, seafood, produce, bakery favorites, prepared foods, and Italian specialties
Salads, sushi, poke
Buy 9, Get the 10th Free
Earn Free Salads, Sushi & Poke Bowls
Personalized offers
Offers Just for You
Enjoy personalized deals, digital coupons, bonus rewards, and exclusive member offers based on the way you shop.
However You Shop, Save.
Whether you're grabbing dinner tonight or sending a taste of Italy across the country, your Loyalty perks come along for the ride.
Online & pickup
Online & Pickup
Order online when it's convenient and pick up fresh favorites without skipping the savings.
Delivery
Delivery
From fresh groceries to chef-made meals, get Uncle G's delivered straight to your door.
Nationwide shipping
Nationwide Shipping
Share authentic Italian gift boxes, pantry favorites, and sweet treats with friends and family nationwide.
Catering
Catering
Big party or small gathering, let our chefs handle the cooking while you enjoy the celebration.
Behind the scenes at the marketplace
Go Behind the Scenes.
Recipes, behind-the-scenes moments, new arrivals, chef tips, and the food that keeps everyone coming back for more.
Start Saving in Minutes
1
Join free in just a minute.
2
Shop in-store, online, pickup, or delivery.
3
Enter your phone number at checkout.
4
Enjoy exclusive prices, rewards, and personalized offers every visit.
Senior shoppers at checkout
Seniors 65+
Senior discount every Wednesday
Shoppers 65 and older enroll once at the customer service desk with a valid ID. The discount then applies automatically every Wednesday. Excludes sale items.
Wireframe note: this section has no rows in the Loyalty copy deck. Copy is carried over from the existing site and needs client confirmation.
Loyalty FAQs
Everything you need to know about signing up, member pricing, and senior savings.
How do I sign up?
Create a free account online, then give your phone number at checkout. Seniors enroll at the customer service desk with ID.
Is there a fee to join?
No. Membership is completely free.
Do I need to be a member to get sale prices?
Yes. Uncle G's Sales pricing requires a free membership, applied via your phone number at checkout.
Why do we need your information?
Your phone number links your account to in-store savings; we use email for offers and receipts. We don't sell your personal information.
How does the senior discount work?
Shoppers 65+ enroll once with ID at customer service and save automatically every Wednesday, excluding sale items.
Is there an app?
Membership works with your phone number at checkout; an app is optional.